Rodarte S/S ‘11 Campaign

Cupcake Wars. This post is not about Cupcake Wars, the Food Network show featuring glittery girls baking small, cup-sized cakes with an end to impress judges with imaginary credentials. This post is about Giao, and it’s about her dilemma. What my brother and I did to mend the post-Holidaze low—

1:46 AM: “I feel like something sweet.” “But, like, chewy sweet.”

1:46.5 AM: Alton brown cubes mangos.

1:47 AM: “Wanna make cookies?”

1:47.0001 AM: “Yes.”

So we set out, and by precisely 2:00 AM we had flour, molasses, sugar, eggs, vanilla, butter, chocolate chips, salt, baking soda, and (forgot) before us, lined up atop the kitchen counter. Detail: the kitchen light went out. The task would have to be accomplished in the dark. Adventure. Improv. Late-night flow of creative juices.

We baked…

…jumbo chocolate chip cookies (background), a cookizza (foreground). Note the cholesterol meds and empty napkin… receptacle. The former is aptly located, and the latter ads charm.

We further baked…

…mini chocolate chip cookies (piled atop noted ‘cookizza’ à la ‘pepperoni’), chocolate chip cookie ‘poppers’ (behind aptly-placed cholesterol meds), and medium-sized—normal-sized—cookies. One may note from my brother’s semiotically-charged ‘thumbs up’ that the product was approved.

We ate about three cookies total.

It is now 5:20 AM. This is what one does.